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Shadow Magic

$11.00 inc. GST $10.00 excl. GST

or 4 payments of $2.50 with Afterpay (before GST)

4.50 out of 5 based on 12 customer ratings

Shadow Magic is an eye shadow primer by Femme Fatale Cosmetics.
NEW softer formula.

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Product Information

  • Lightweight, non-oily and translucent formula. Easy to apply and won’t ‘weigh you down’.
  • Preps the eye before makeup application and provides a smooth surface to work on.
  • Helps prevent the natural oils from breaking down the eye shadow over time (i.e. minimal creasing).
  • Assists in making your eye shadow water resistant.
  • Increases eye shadow pigmentation, adhesion and blend-ability. It does help prevent fallout but not to the extent that a sticky base would.

Ingredients: Cyclopentasiloxane and Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Cera alba, Silicon Dioxide, Cetearyl Alcohol (and) Polysorbate 60, Hydrogenated Polyisobutene
Size: 5g cosmetic jar with screw-on cap. Contains approximately 4-4.50 grams net weight.
Other: NON Vegan, lip safe. Keep well sealed in a cool environment. Recommended 2 year shelf life.

Application Guide

We recommend blending onto clean and dry skin using your fingertip (please ensure hands are clean prior to applying product on your face). The reason we recommend using your fingertip to apply Shadow Magic is because the primer contains waxes which melt down with heat; this will help the product glide over the lid smoothly and with less ‘drag’ – especially if you live in a cold location.
Please be cautious about applying excess product – this will not help the application of eye shadow and may lead to the the eye shadow ‘caking’.
Our testing of Shadow Magic has shown that CREAM EYE SHADOWS tend to crease over this primer just as much as if it were not there. We recommend Shadow Magic for powder cosmetic use; it was not formulated for use under creams/gels/liquids etc so unfortunately we do not guarantee the same results compared to powder cosmetics.
You may find that depending on the type of eye shadow you are applying ‘patting’ will work better for some while others may apply better using a ‘sweeping’ motion with your eye shadow brush. We suggest testing the eye shadow over a bit of primer on the back of your hand if unsure.

Testing has shown that the primer is less effective for the following types of products:

  1. Glitter, large particle ‘sparkles’ etc that require a sticky base for adhesion.
  2. Low-budget eye shadow. Please note unfortunately we cannot guarantee the primer works equally between brands. There are many variables between different brand’s eye shadow ingredients and performance.
  3. Cream eye shadows, liquids, gels.

About Femme Fatale Cosmetics

Femme Fatale was established in 2011 by Sophie Broadbent, a 25 year old with a lifelong passion for colour, and a demand for being creative. Over the last 4 years we’ve seen our business blossom into becoming one of the key distributors worldwide – renown for duochrome eye shadows, quality customer service and stunning varnishes. No other company in Australia carries the selection of brands that we do, the quality of products that we have, and the variety of creative artisan work that is showcased.
All Femme Fatale products are made by hand (unless stated otherwise), after 4 years Sophie continues to be the author of all Femme Fatale colour palettes, blends, creative naming, promotional material plus customer/business liason across all of our platforms. Working from home and up to 80 hours a week, Femme Fatale are dedicated to producing premium artisan products of individual quality, in addition to providing to you the leading shopping experience that makes us so popular amongst artisan and nail enthusiasts worldwide. Enjoy!

Product imagery including swatches are by Femme Fatale Cosmetics.

Weight 12.00 g

12 reviews for Shadow Magic

  1. Rated 4 out of 5

    (verified owner)

    Once I was able to figure out the best way to apply this primer it worked quite well. I find warming my finger then rubbing it in a small circle I am then able to blend it on the lid much easier. Otherwise it can be a bit hard to smooth it on. This primer holds on to Femme Fatale eyeshadows well making them stand out without having to foil them, but if you want the eyeshadows to really stand out I think foiling them works best. But I am still learning the best way to use them.

  2. Rated 4 out of 5

    (verified owner)

    This is a very good product at a terrific price. A little goes a long way and one pot lasts for ages. It can be a bit tricky to use until you get used to the texture, since it’s solid at room temperature and takes a while to get it to soften enough to apply evenly.

    However, I have three different primers and this is certainly one of the better ones to hold loose shadows all day, which would otherwise crease very quickly on me (though I find my makeup creases more readily on some days rather than others, and I’m not quite sure why that is). Definitely worth purchasing.

  3. Rated 4 out of 5

    (verified owner)

    Easy to use, a little goes a long way. I felt my shadows appeared more vibrant and lasted longer on my lids when I used Shadow Magic underneath. You will need to warm it a little in your fingers before applying as it is a balm but once you get the hang of it, it’s easy to apply!

  4. Rated 5 out of 5

    (verified owner)

    I reviewed the original version last year, but am updating my review now I’ve tried the revamped formula. The new version has the same staying power, but it’s softer and easier to work with. You simply need a small amount on the tip of your finger or a small spatula. Highly recommended.

  5. Rated 5 out of 5

    (verified owner)

    First time I have used a primer, I started last summer in record NZ heatwave and this stayed put all through 30+ degrees week in, week out. Super impressed, Iasts ages, holds the shadow well and really helps to show off the duochromes.

  6. Rated 5 out of 5

    (verified owner)

    This is my holy grail primer. For reference, I have oily AND hooded eyelids. This is a waxier primer than I was used to, but the formula means it holds my shadows tight and stays for 6-8 hours!

  7. Rated 5 out of 5

    (verified owner)

    This stuff is amazing. I have hooded and oily lids, and the shadow stays put, which is really rare or me. It also makes the duochrome and shimmer colors pop

  8. Rated 4 out of 5

    (verified owner)

    I love this primer! It’s very easy to use, and it really makes the duochromes pop. It only creases it I’m wearing eyeshadow for 10+ hours.

  9. Rated 5 out of 5

    (verified owner)

    I use this primer for loose eye shadows as well as for pressed ones. It’s easy to use; the consistency is nice and it spreads easily. Colors get more vibrant and shimmers of duochrome shadows are more prominent on the lid. For me, the primer helps the eye look stay put the whole day; no creasing at all for me! Also, a little goes a long way, so the price is completely justified. Overall, I love it and can only recommend to try it!

  10. Rated 4 out of 5

    (verified owner)

    This primer is pretty amazing, a little bit really does go a long way, and it has NEVER creased on me, even on the hottest of days, and I have fairly oily lids. My one and only complaint is that on cooler days it can be difficult for me to apply smoothly without it balling up, and also since it’s transparent it can be a little tough to tell how much I have on my eyelids, and where I’ve possibly missed. Overall a great primer though, it does what it’s supposed to, and exceeded my expectations.
    It’s sticky enough to bring out the shine in duochromes beautifully, without overwhelming the base. Sort of like it’s in between regular primers and glitter adhesives, which makes it perfect for the vast majority of indie shadows and everyday use, unless you prefer a really intense shift.

  11. Rated 4 out of 5

    (verified owner)

    I resisted for a long time, thinking that my mainstream primer worked just fine. It did, but nothing like the way shadow magic works. Someone else mentioned it being somewhere between regular primers and glitter glues in terms of intensity and stickiness, which I agree with completely. It makes shifts more intense without overpowering the base and allows you to still blend the shadows over it. You only need a little and it lasts all day even in hot or wet weather. It has quickly replaced my regular primer, especially for duochromes.

    My only issue is with the jar it comes in. It’s just a regular 5g jar filled with product, so you have to dip in your finger to get the product out. I have to use my pinky to do so, not because my other fingers are too big, but because I end up with a lot of product under my nails when I use any other finger. It’s worth the hassle, but I’d prefer a different kind of jar or even a clamshell. Or perhaps something similar to OHWTO’s solid perfume sticks.

  12. Rated 5 out of 5

    (verified owner)

    This is an excellent primer for people with greasier eyelids than the norm! My skin is combination and I’ve had difficulty keeping eyeshadows on for a full day with other primers, but Shadow Magic really is magical. A little definitely does go a long way, so it’s also great value for money.

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Product Enquiry

ALL product descriptions and information is provided by the brand. Although we strive to provide you with an accurate portrayal of the product, please keep in mind many factors are subjective. What we have listed as ‘microglitter’ may be described by the customer as just a ‘glitter’ or ‘texture’; an ‘emerald green’ may be seen as a ‘rich teal’ by the customer. Our product swatches are picked carefully by our team, but please remember that swatches are also subjective to application technique and lighting. While every attempt is made to accurately portray all product colours, variations from what you see on your screen compared to what you see with your own eyes are inevitable due to individual monitor settings. If you are unsure as to if a product is suitable for you, we encourage you to contact us via the ‘Product Enquiry’ tab, we are more than happy to assist you wherever we can. We also encourage customers to view our review tab (if applicable), and to visit the site of the swatcher (linked at base of 'description' tab, if applicable). Most swatchers review their products, and their firsthand experience & product knowledge is valuable!